I am certainly not saying for one moment that they should attempt to pressure sell, but simple techniques can work wonders for you. Remember, people can sometimes be more open to suggestions from someone in a non-sales role. Make sure that your PA, design and production colleagues are all aware of this.

Your team can always ask and answer questions in such a way that could lead to an enquiry or sale. This is not a rehearsed or scripted situation, but a very natural way of selecting alternatives and additional options for your customers. If you all sing from the same sheet, then you are more likely to create harmony and a good sense of team spirit.

There have been many cases where clients of mine have booked additional advertising as a result of speaking to someone in the main production department. Remember, these people are in contact with your customers about copy and production issues. They may hear that a certain advert didnt work as well as another format and you need to know about this at all times.

If your colleagues are not communicating with the sales people then you will lose some business. If you can offer alternatives and ideas to your customers, then it shows great communication and adds credibility to your whole operation.

A few simple customer service techniques can result in a better working environment for you and your customers. If your existing customers re-book your advertising media as a result of dealing with a likeable and astute person, then this can be of tremendous benefit to your long-term business.

Andrew Long is an advertising sales consultant and expert in the field of generating revenues from websites and other media. He offers media companies a bespoke solution to selling advertising and making money from their websites and other media.

This article can be used on other relevant websites but a reference to the author and a live web link to http://www.selling-advertising.com MUST be displayed. For more information about Andrew's services please go to http://www.selling-advertising.com